It’s 2015. Welcome to the age of the information deluge.
You’re probably sifting through 20 to 30 tips to make your life more awesome everyday these days.
I wouldn’t be surprised if you feel that some of these “lifehacks” are starting to repeat themselves after a while.
The other day in an airplane, I heard this young man declare to a girl he was sitting next to that: “I think it’s so much better to be paying for experiences than for things,” as if this nugget of wisdom spit itself out from the depths of his inner thoughts.
Unfortunately for him, the young lady wasn’t impressed. She’s probably read that same study over and over again on different blogs (and Buzzfeed).
So before I start off into a new story and bore you completely let’s get to the point I’m trying to make.
There are so many messages coming at you from different channels that it’s getting harder for people to hold your attention for very long.
You also probably have this same frustration whenever you’re trying to get and hold someone’s attention.
It doesn’t really matter if you’re in marketing or in sales. You’re selling yourself to other people everyday and one key factor to success (my opinion) is to make sure they pay attention to what you have to say.
And you know what, I think I’ve found a really smart trick that you should be able to use to keep people a little more focused on your message, e-mail, speech, sales call, marketing presentation, you name it.
I got this little tip after reading this book called “Got Your Attention?” by Sam Horn. It’s a little book filled with mini case studies about grabbing people’s attention that he’s taken from his own experiences.
You’ll probably want to give it a try right way in your next presentation or sales call. I’m not sure how the audience will take it right now because I’m still really testing this little hack.
But you know what, you already probably experience this little hack on a daily basis. People are building big businesses out of it and I bet you can’t miss it. It’s pretty simple yet very powerful.
Imagine being able to captivate your audience from the very beginning.
And it doesn’t matter if you’re coming into a room filled with people bored to death from the previous presentation. You can walk in, start talking and in the next thirty seconds completely have them interested in what you have to say.
You can be sure that you’ll have a bunch of new customers and/or friends by the end of it.
Or how about a blog you’re writing? How do you keep your reader interested to the very end?
Everyone is a little busy these days, YOU are probably a little busy these days. Why bother to read a new article till the very end.
Well, it’s pretty simple and if you’ve made it this far after about 500 words of my zig-zagging around the topic, maybe it’s worked a little.
Why are you still here?
If I’ve held on to your attention this long, maybe it’s because I’ve managed to keep you a little curious for the last minute or two (or probably you trust me to make a strong point, if so, THANK YOU!).
And this works.
For example, here is one good example where reveal marketing (another term I picked up from another blog post on the same topic) really works:
Scratch out lottery tickets.
Silly right? Admit it. You’ve held on to a tiny sliver of hope that whatever is underneath that ticket could be your next retirement package. I know I have.
I’ve definitely invested the minute that it takes to scratch out that thin surface only to have my heartbroken at the lost dollar. And in that entire minute, all my attention was on that ticket.
Because I JUST NEEDED to know what was under that scratch-it-out film.
I was intrigued.
And if you can figure out a way to hook your audience in with a little piece of intrigue, you’ll probably have their attention for a lot longer than they would normally allow.
I wish I had some more time to write about the little hooks we can use (there are a lot!), but today I have to get back to my real job.
One last thing, though:
Just make sure that it’s worth it for your audience when you keep them intrigued.
It might not make a good impression if they feel like their time was wasted.
So I hope THIS was worth your time.
And thanks for reading.
Think this tip might work? Give it a try on your next gig and tell us how it worked out!